Last Updated: January 1, 2025
This Cookie Policy explains how Heim Health, Inc. ("Heim Health," "we," "our," or "us") uses cookies and similar tracking technologies when you visit our website at heimxhealth.org ("Website"). This policy is designed to help you understand what cookies are, what types of cookies we use, the purposes for which we use them, how we use the information collected through cookies, and how you can control and manage your cookie preferences.
This Cookie Policy should be read together with our Privacy Policy, which provides additional detail about how we collect, use, and protect personal information. By continuing to browse or use our Website after reviewing this Cookie Policy, you consent to our use of cookies and similar technologies as described herein, unless you have adjusted your browser settings or our cookie preference tool to decline non-essential cookies.
If you have questions about this Cookie Policy or our use of cookies, please contact us at privacy@heimxhealth.org or at Heim Health, Inc., 500 Boylston Street, Suite 1000, Boston, MA 02116.
Cookies are small text files that are stored on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and deliver information to the website operators about how visitors interact with their sites.
Cookies contain a small amount of data — often a unique identifier and information about your visit to the website — that is sent to and stored by your browser. When you return to the website that set the cookie, or visit another website that uses the same cookie, the information stored in the cookie is sent back to the website, allowing the website to recognize your browser and remember your preferences or session status.
Cookies are not programs, and they cannot transmit viruses, install malware, or access information stored on your device beyond what was placed in the cookie file itself. However, they can be used to track your browsing behavior across websites when set by third-party advertising or analytics providers.
In addition to traditional cookies, we may also use similar technologies such as web beacons (also called pixel tags or clear GIFs), local storage objects (including HTML5 localStorage), and session storage. For simplicity, we refer to all of these technologies collectively as "cookies" throughout this Cookie Policy.
We use cookies for several different purposes, which we organize into the following categories:
These cookies are essential for the operation of our Website and cannot be disabled. They enable core functionality such as security, user authentication, session management, and accessibility features. Without these cookies, certain parts of our Website would not function. Strictly necessary cookies do not track your browsing behavior for marketing purposes and do not require your consent under applicable privacy laws. Examples include session cookies that maintain your authenticated session when you are logged into our platform, cookies that store your cookie consent preferences so we do not repeatedly display the consent banner, security tokens used to prevent cross-site request forgery (CSRF) attacks, and load balancing cookies that ensure your requests are directed to the same server during a browsing session.
Analytics cookies help us understand how visitors interact with our Website by collecting information about which pages are visited most frequently, how long visitors spend on each page, where visitors come from (referral sources), what search terms led visitors to our Website, and any errors visitors encounter during their browsing session. This information is used in aggregate form to analyze and improve the performance, design, and content of our Website. We do not use analytics cookies to identify individual visitors or to track specific individuals' behavior over time across unrelated websites.
We use Google Analytics to analyze Website usage. Google Analytics uses cookies to collect information about your use of our Website, which is transmitted to and stored on Google's servers in the United States. Google's use of this information is governed by Google's Privacy Policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout. We have implemented IP anonymization in our Google Analytics configuration to reduce the precision of location data associated with individual sessions.
Functional cookies allow our Website to remember choices you make during your visit and provide enhanced, personalized features. These may include remembering your language preferences, region settings, display settings such as text size, and whether you have previously viewed certain introductory content. The information these cookies collect is anonymized and cannot be used to track your browsing activity on other websites. Disabling functional cookies may affect the availability of certain personalized features on our Website but will not prevent you from using our core Website functionality.
Marketing and targeting cookies are used to track visitors across websites to build a profile of their interests and serve relevant advertisements. We may use these cookies to limit how many times you see a particular message or advertisement, to measure the effectiveness of our advertising campaigns, and to understand the effectiveness of content we share with visitors from specific referral sources. Marketing cookies may be set by us or by third-party advertising partners who place advertisements on our Website or who we use to reach audiences on other platforms.
We take a conservative approach to marketing cookies in the context of a healthcare technology website. We recognize that visitors to our Website may be researching sensitive health topics, and we are mindful of the trust that healthcare professionals and organizations place in us as a healthcare technology partner. Our use of marketing cookies is limited to professional audience targeting for business-to-business marketing outreach to healthcare industry professionals. We do not use cookies to serve advertising based on individually sensitive health conditions or patient identities.
First-party cookies are set directly by Heim Health and are used exclusively in connection with our own Website and services. Third-party cookies are set by organizations other than Heim Health when you visit our Website. We may allow certain trusted third-party service providers — such as analytics platforms, customer relationship management tools, and advertising networks — to set cookies on our Website for the purposes described in this Cookie Policy. These third parties have their own privacy policies and are responsible for the cookies they set. We encourage you to review the privacy policies of these third-party providers to understand how they collect and use data from cookies.
Cookies can be classified based on how long they remain on your device:
Session cookies are temporary cookies that exist only for the duration of your browser session. They are automatically deleted when you close your browser. Session cookies are typically used for authentication, session management, and to maintain state as you navigate between pages during a single visit. Our session management and security cookies are session cookies.
Persistent cookies remain on your device after you close your browser, for a period of time specified in the cookie's expiration date. They are used to remember your preferences on return visits, to analyze your browsing patterns across multiple sessions, and for marketing attribution purposes. Our cookie consent preference cookie is a persistent cookie with a 12-month expiration period. Our analytics cookies have varying expiration periods, typically between 30 days and 2 years, depending on the specific analytics platform and measurement purpose.
The following table provides information about the specific cookies we use on our Website:
| Cookie Name | Category | Purpose | Duration |
|---|---|---|---|
| cookieConsent | Strictly Necessary | Stores your cookie consent decision to prevent repeated display of the consent banner | 12 months |
| _ga | Analytics | Google Analytics — distinguishes unique users by assigning a randomly generated identifier | 2 years |
| _ga_* | Analytics | Google Analytics 4 — stores and counts pageview data | 2 years |
| _gid | Analytics | Google Analytics — distinguishes users; refreshed daily | 24 hours |
| _gat | Analytics | Google Analytics — throttles request rate to limit data collection on high-traffic sites | 1 minute |
| XSRF-TOKEN | Strictly Necessary | Security — prevents cross-site request forgery attacks | Session |
This list reflects the cookies in use at the time this Cookie Policy was last updated. The specific cookies in use may change as we update our Website and technology integrations. We will update this table periodically to reflect current cookie usage.
You have several options for controlling and managing cookies:
When you first visit our Website, you will see a cookie consent banner at the bottom of the screen. You can use this banner to accept all cookies or to manage your preferences by clicking "Manage Preferences." Your choices will be stored in the cookieConsent localStorage key, and the banner will not be displayed again during your current session or for 12 months following your consent decision. You can change your cookie preferences at any time by clearing the cookieConsent value from your browser's local storage or by contacting us.
Most web browsers allow you to control cookie settings through the browser's settings or preferences menu. Browser controls for cookies typically allow you to: view the cookies currently stored in your browser; delete individual cookies or all cookies; block all cookies or cookies from specific websites; configure your browser to prompt you before accepting a cookie; and enable "Do Not Track" signals (note that Do Not Track is a request, not a technical mechanism, and our Website may not respond to Do Not Track signals).
The specific steps for managing cookies vary by browser. Guidance for the most popular browsers is available at:
Please note that restricting cookies may affect the functionality of our Website and other websites you visit. If you block all cookies, some features of our Website may not work correctly, and you may need to manually adjust preferences each time you visit.
For analytics cookies specifically, you can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. For interest-based advertising cookies, you may opt out through the Network Advertising Initiative opt-out tool at optout.networkadvertising.org or the Digital Advertising Alliance opt-out tool at optout.aboutads.info. These opt-out mechanisms set an opt-out cookie in your browser — if you delete your cookies, you will need to re-enable your opt-out preference.
Our Website does not use cookies to collect or process protected health information as defined under HIPAA. The information collected through analytics and marketing cookies on our Website is limited to technical information about your browser session and website interaction patterns. This information is not combined with PHI from our digital health platform and is not used in connection with any healthcare services.
If you access the Heim Health platform as a registered user of a care delivery organization, your use of platform features is subject to your organization's Business Associate Agreement with Heim Health and to our platform-specific privacy and security practices, which are separate from the cookie practices described in this Cookie Policy for our public website.
We may update this Cookie Policy from time to time to reflect changes in our cookie practices, technological changes, or changes in applicable law. When we make material changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. If you continue to use our Website after we post changes to this Cookie Policy, your continued use constitutes acceptance of the revised Cookie Policy.
If you have questions, concerns, or requests related to this Cookie Policy or our use of cookies and similar technologies, please contact us:
Heim Health Privacy Team
Heim Health, Inc.
500 Boylston Street, Suite 1000
Boston, MA 02116
Email: privacy@heimxhealth.org
Related policies: Privacy Policy | Terms of Service